Enrollment Now Open ๐ฅ
Enrollment Now Open ๐ฅ
Brand Process Savvy
A start-to-finish guide to charging $5k+ for branding projects, streamlining your design process and having clients sign off with zero revisions.
Imagine thisโฆ
What if you could position yourself as a branding expert and refine your design process so that you can charge $5k+ for your branding projects (without doing in depth brand strategy!).
Or maybe you want to spend less time going back and forth with clients on design revisions and spend more time designing a brand you actually love?
If you know that you want to streamline your design process, charge more for your branding projects and have clients sign off with zero revisions, Brand Process Savvy is for you.
Streamline your
design process
Stop questioning what the next step in your design process is. Streamline your projects, give your clientโs confidence and save time on deadlines.
Charge more for
your projects
Position yourself as a branding expert so that you can charge $5k+ for your branding projects (without doing in depth
brand strategy!).
Get zero revisions
from clients
Learn how to clearly communicate expectations with clients, help them achieve their goal and finalize the project with zero revisions.
Enrollment Now Open ๐ฅ
Enrollment Now Open ๐ฅ
Imagine streamlining your design process, charging more for branding projects, and having clients sign off with zero revisions.
-
Youโd feel more fulfilled in your branding process, make more money off of each project, and feel less frustrated with your clients.
-
Because Iโve been there. I went from charging $250 for a logo (delivering 3 options, with endless revisions) to having a minimum of $5k for branding projects that do not require in-depth strategy or additional collateral items and often result in clientโs signing off with zero revisions.
-
After undercharging for years, I started by positioning myself as a creative expert and charged expert level prices, then I refined my design process making it seamless for myself and my clients by implementing the One Concept Method.
Hereโs the thingโฆ
You know that in order to streamline your design process, charge more for your branding projects and have clients sign off with zero revisions, you need to learn how to successfully implement the One Concept Method.
HOWEVER YOUโRE CONSTANTLY SECOND-GUESSING
YOURSELF AND ASKING QUESTIONS LIKEโฆ
๐๐ปโโ๏ธ How will I attract high-end clients?
๐๐ฟโโ๏ธ Will my clients even be ok with only one logo concept?
๐๐ผโโ๏ธ How can I refine my process to get more time back?
๐๐พ How can I charge $5k+ for only one logo concept?
-
![Logo with a light bulb illustration and the text 'Creative from the Couch' encircling it.]()
"It was SO helpful to see step by step of how to work my way through a client presentation for their brand identity. I took Brand Process Savvy before I fully launched my brand. I wanted to start off on the right foot and really have systems in place to make things easier. Putting time into systems is worth it in the end. Once things are set up and ironed out, taking each client through the system will be a lot simpler than making up as you go along. I was trying to learn a lot all at once and after this course, I felt empowered and ready to launch!"
Cassondra, Creative from the Couch
-
![A young woman at the beach wearing a brown tank top, beige shorts, a brown wide-brimmed hat, and a brown jacket, smiling with her arm raised against sandy dunes and clear sky.]()
โI thought clients would have a problem with The One Concept Method I implemented with the course, but it's going so well! The last branding project I did only had one small change.โ
Brenda VoorBrood, Designer
-
![Text that reads "Tasha's" written in elegant black cursive font on a light pink background.]()
I recently joining the brand process savvy course and I love it. The modules are super thorough and you share valuable content. I started yesterday and I have learned so much already. Thank you so much for your generosity in creating this stand out course. Definitely worth the investment.
Tashaโs Design & Illustration
-
![A woman with dark hair and a beige bow in her hair holding a white mug, smiling, in a room with a white wall, a book, and some papers on a table.]()
"I wanted to let you know I finished the course. It was so good! I really like how detail you got with what you included in the templates. As well as the examples you showed. I canโt wait to get started and put this into practice!"
Natalie Trinidad Designs
-
![A young woman with shoulder-length brown hair, smiling and holding a coffee mug, sitting indoors with a decorative wreath and soft lighting in the background.]()
โAfter taking Brand Process Savvy, I've been using it for both logo and website design clients, and everyone has loved the process. I just had a logo approved today and the client was absolutely thrilled with the whole process. It's great having people say "oh that's why we did all that work, I totally get it now!" :) Plus, feeling way more confident in the design reveal, plus no edits is aaaaamazing.โ
Jess Martine, True to Your Brands
-
![Circular logo with a gradient of pink, purple, and orange background and stylized white script text 'PMC' across the center.]()
"Prior to Brand Process Savvy, I struggled with ideas of how to reach out to potential clients. My offers were too varied, and the course taught me that I should master my strong suit in order to offer more complete services. Since completing the course I now have a sense of direction on what my next step should be in order to achieve my career dream."
Miguel Roman, Marmalade Designs
-
![Portrait of a young man with dark hair and a beard, wearing a traditional shirt, against a purple gradient background.]()
"This course really helped me to overcome the fear of quoting my prices and offering different payment plans. It helped me discover how you can engage your client and take their feedback while keeping your process smooth and open."
Ubaid Designs
-
![A young woman with long light brown hair, glasses, and a friendly smile, standing in a store aisle with shelves of products behind her.]()
โThe brand foundation workbook and the lessons on the Once Concept Method in Brand Process Savvy were so helpful. After taking Brand Process Savvy I feel confident justifying the price of my branding packages.โ
Meredith, Bloom and Brand
-
![A blue circle with a white capital letter 'M' in the center.]()
โThe One Concept Method course was very interesting and helpful. Loved it. The first time I used the One Concept method the logo was approved with zero revisions.โ
Studio Mika
MORE LOVE from clients & students
Whatโs included in the course?
Brand Process Savvy includes seven modules jammed packed with video lessons, worksheets, and templates to use in your branding process and design business as well as a two 60 min one-on-one sessions with Hayley.
Hereโs a breakdown of each module.
What makes Brand Process Savvy different?
Iโm walking you through my entire branding processโฆ
The video lessons, templates and 1:1 coaching all combine to help you streamline your design process, charge more for your branding projects and get zero revisions from clients.
Are you ready to start streamline your process and charge more for branding projects?
When you enroll, youโll get:
-
โข Easy-to-follow video lessons that guide you through learning everything you need to know about streamlining your design process so that you can charge more and get less revisions from clients.
โข Go at your own pace and reference back the lessons anytime you need them.
-
โข Copy and paste directly into your project proposal from a list of pre-made services descriptions.
โข Quickly create your own email template with swipe copy for sending off your 1) project proposals, 2) brand foundation and 3) brand presentation
-
โข Confidently sell your services with a professional project proposal template to use with each of your projects.
โข Easily import your own paragraph styles and format with your own branding inside of Adobe Indesign
-
โข Customizable Indesign worksheets to use in your client onboarding process
โข Easily import your own paragraph styles and format with your own branding inside of Indesign
-
Confidently raise your prices using value based pricing and this easy to follow sales call script that will give you the confidence to charge creative expert level prices.
-
โข 2 in 1, sixteen page Brand Foundation and Brand Presentation template to customize and use with your own branding process
โข Easily import your own paragraph styles and format with your own inside of Indesign
-
Wrap up and put a bow on your branding projects with a customizable Indesign style guide to send your clients so they can maximize the use of their new brand identity.
-
โข Get personalized coaching with 2 60 min 1:1 coaching session with Hayley.
โข Ask specific questions and get personalized advice, whether itโs on a presentation or working towards specific goals.
Over $3,000 in value!
BONUS
ใฐ๏ธ
BONUS ใฐ๏ธ
But wait, thereโs more!
In addition to everything inside of Brand Process Savvy, Iโm also going to throw in 3 bonuses to give you a kickstart in streamlining your design process and growing your design biz.
-
Youโll receive access to my masterclass, where youโll discover easy-to-understand action steps for how to implement strategies (no need to be a marketing whiz) in your design business.
$79 Value
-
Join me as I chat with industry leaders in the design world. The first round interviews include:
Morgan Rapp - How to Have Value Based Conversations with Clients
Jenna Johnson - Using Day Rates to Make Six Figures in your Design Biz
Cyre Allen - Choosing colors for a Brand Identity
$200 Value
-
Feeling clueless when it comes to TikTok? Donโt worry I was too for the longest time! This 30 min bonus workshop is specifically for designers looking to get started on TikTok and attract leads to their design business.
$40 Value
Ok, Iโm in, how much is the investment?
Templates Only
Brand Presentation Template
Style Guide Template
Project Proposal Template
7 Online Video Modules
7 Swipe Copy Scripts
Sales Call Script
Client Worksheet Template
3 Bonus Courses
Private Facebook
2 x VIP Coaching Calls
$295
Most Popular
Do It Yourself
Brand Presentation Template
Style Guide Template
Project Proposal Template
7 Online Video Modules
7 Swipe Copy Scripts
Sales Call Script
Client Worksheet Template
3 Bonus Courses
Private Facebook
2 x VIP Coaching Calls
$746
VIP Support
Brand Presentation Template
Style Guide Template
Project Proposal Template
7 Online Video Modules
7 Swipe Copy Scripts
Sales Call Script
Client Worksheet Template
3 Bonus Courses
Private Facebook
2 x VIP Coaching Calls
$1,395
In need of an extended payment? No problem, there is an 8 month option available also.
Hey there, Iโm Hayley Fedders.
I've spent the past eight years building my design studio into what it is today.
But the first 5 years I struggled to make enough money, was stressed out every month, spent way too long Googling everything and craved a community of fellow designers.
Fast forward to today where Iโve put the hard work in to move beyond stressful, penniless months and my design studio has turned into so much more than what I had originally imagined.
Part of the reason I developed this course is that I want all of this for you too! I want to save you the time and energy by putting everything I know about how to streamline my design process into one program.
You have questions. I have answers.
-
Upon enrolling you will have immediate access to the course content.
-
Yes, this course is for brand designers looking to use the streamline their design process and charge more for their branding projects.
-
The course will be delivered via video lessons on the Teachable platform, coaching calls and workshops will be via Zoom. Design templates are created using Adobe Indesign.
-
No. This course does not cover how to design or create a logo, it's expected that you already possess that knowledge. However it does go over the basics of what's included in a brand identity suite and logo design principles.
-
Absolutely. If you need an option with payments spread out over we offer that no questions asked.
8 Month Extended PaymentsWe also offer partial scholarships. Learn more here: www.studioseaside.com/scholarship
-
Because the course content and templates are all delivered up front, there are no refunds. In certain instances subscriptions may be paused or credited towards future products. Please email use to talk about your options. Chargebacks are not permitted.
Updated 6/6/2023
Still not sure if Brand Process Savvy is for you?
This program is for you if you want to streamline your design process, charge more for your branding projects and have clients sign off with zero revisions.
Itโs a perfect fit for you if...
๐๐ปโโ๏ธ Youโve heard of the One Concept Method but youโre not sure how to use it.
๐๐ฟโโ๏ธ Youโre tired of endless revisions from clients
๐๐ผโโ๏ธ You want to charge more for your branding projects
๐๐พ You desperately need a streamlined design process
๐๐ปโโ๏ธ Youโre ready to step into an expert branding role
๐๐ฟโโ๏ธ You are under changing your branding services
๐๐ผโโ๏ธ You feel like clients donโt value your creative expertise
๐๐พ You feel like youโre spinning their wheels and not getting anywhere with your design process